Indochino is the world's leading custom clothier. For over three years, we lead a small design team that was responsible for crafting a world-class digital experience for Indochino customers. This also included initiatives to digitize and streamline operations processes that resulted in improved product fit, consistency, and delivery times.


The full screen video experience with simple overlaid UI makes it easy for users to follow step by step instructions and input measurements while standing away from a computer.

We tested numerous iterations of the video instructions for ease of use and accuracy, and teamed up with Giant Ant to create the final results.